Very pumped to share the branding for Sweatcation. I have had so much fun working with the founder, Lauren Ruzicka, on this project. Lauren is passionate about fitness and all things healthy living. Sweatcation is her way to share this passion by informing those who follow the blog/twitter/insta feed about what's hot in the St. Louis fitness world.
Our branding concepts were across the board in the beginning from handwritten to clean and modern. In the end, we nailed it down to this fun and whimsical look. Lauren has been wearing a gold compass necklace over the past few years, which we used as the starting point. Check out the full site here and be sure to follow the feeds to find your next workout!