ashley + joe

I LOVE everything about this wedding. I know the bride, Ashley, from working out at the same gym. We became fast friends when we started working on events for St. Louis Children's Hospital together. When she asked me to design her wedding stationery last year, I knew I had to because she does life to perfection. No detail is missed and her taste is impeccable. Proof in the photos below! 

I had a ball designing everything from the invitations to the menus to the final thank you cards. This truly was a dream wedding and I couldn't be more happy for Joe & Ashley. 

A BIG shout out to the two ladies behind the calligraphy and letterpress printing. These invitations and day of items would not have been possible with out them.
Katie @ Caraway Calligraphy
Alli @ Ollie Ollie Press

Not that I need to point this out, but aren't the flowers to die for!? They were designed by my second cousin, Alaina, of Accent Floral Design.  Small world, right?

The AMAZING Photography by: Susie Vreeland Photography
See more photos here

DETAILS:
Location: 
Oak Knoll Park. ceremony and St. Louis Community Foundation, reception
Catering: Butler’s Pantry
Event Coordination: Kristin Ashley Events
Flowers: Accents Floral Design
Calligraphy: Caraway Calligraphy
Letterpress Printing: Ollie Ollie Press
Music: Acoustik Element, ceremony; DJ Chris Brown through Contemporary Productions, reception
Rentals: Weinhardt Party Rentals, ceremony chairs; Premier Rentals, reception chairs; La Tavola, linens; Traube Tent, tent
Lighting and Fabric Draping: Exclusive Events
Cake: Sugaree Baking Company
Ice Cream: Clementine’s Creamery
Bride’s Gown: Claire Pettibone from Fleur De Lis Bridal Boutique
Hair and Makeup: Blown Away Blow Dry Bar
Groom’s Tuxedo: Tom James Company
Rings: Genovese Jewelers

poppin' bottles.

My good friend, Michelle, and I took a class at Perennial Community Workshop here in STL a few weeks ago. They offer educational programming in turning trash in to amazing items and teach the community to do the same! If you're like me, you save things for those "some day" moments. Well with Perennial you can repurpose those old clothes and wood scraps into something useful! We took a Wine Bottle Reuse Class hoping that we could turn a drinking habit into art.

Michelle and I suited up and ready to go!

Michelle and I suited up and ready to go!

We came armed with PLENTY of wine bottles.

We came armed with PLENTY of wine bottles.

First Step: Removing the labels. 

First Step: Removing the labels. 

Here's the instructor, Ralph, showing us the ropes of "scoring" the bottles with their special tool.

Here's the instructor, Ralph, showing us the ropes of "scoring" the bottles with their special tool.

The gist of the process is: score wine bottle, dip in hot water, dip in ice bath. Repeat last two steps until it POPS. Sounds easy, right? 

The gist of the process is: score wine bottle, dip in hot water, dip in ice bath. Repeat last two steps until it POPS. Sounds easy, right? 

Yeah, easy... not so much! It's VERY time consuming and you lose a lot of wine bottles along the way which makes you want to drink MORE wine to stay sane. I guess you could say that's a win/win!?

Yeah, easy... not so much! It's VERY time consuming and you lose a lot of wine bottles along the way which makes you want to drink MORE wine to stay sane. I guess you could say that's a win/win!?

Overall, it was a fun class but I doubt we'll become regular bottle poppers any time soon. I do, however, highly recommend Perennial or taking ANY local arts class. It was a lot of fun and I definitely learned something new! 

Be sure to check them out here.  

a cwd photoshoot

My new homepage images are up and I couldn't be more excited! A few weeks ago, I had the pleasure of shooting a selection of my work with the very talented photographer, Jason Patrylo. I usually work with him on footwear photoshoots, so switching it up to stationery was a nice change of pace. Here's a little look at the behind the scenes action:

My first stop was loading up on props at Target, of course. Anything and everything glittery, gold and bright made it in to my cart. 

My favorite part about a photoshoot is playing with the accessories! I could experiment all day with tchotchke additions, but I tried to keep it pretty minimal. Jason did an awesome job with lighting, color correction and all the little extras that make an eye-catching photo. 

After a little retouching action, I walked away with six fun photos that I am very proud of. Looking forward to more like this in the future!

2016, you were more than okay.

Looking back at 2016, I am filled with excitement! I was able to own a home for over a year now and not burn it down. I've seen more shoes than most girls could dream (oh hey day job). I still have the world's cutest puggle AND I've gotten to work on some really cool projects! Here's a run down of some of my favorite projects from 2016. I'm looking forward to what 2017 will bring! 

10. Heart of Gold Candle Co. is a little side gig that my gal pal, Alex, and I started to raise money for those in need. This holiday season we acquired over $1,000 for Stray Rescue St. Louis in candle sales! Making some fab smelling candles for a good cause while having fun... A win - win for sure. 

10. Heart of Gold Candle Co. is a little side gig that my gal pal, Alex, and I started to raise money for those in need. This holiday season we acquired over $1,000 for Stray Rescue St. Louis in candle sales! Making some fab smelling candles for a good cause while having fun... A win - win for sure. 

9. Joe Buck Classic for St. Louis Children's Hospital

9. Joe Buck Classic for St. Louis Children's Hospital

8. Drake's First Wild Rumpus

8. Drake's First Wild Rumpus

7. Hairloom Salon: Branding for a third generation stylist

7. Hairloom Salon: Branding for a third generation stylist

6. A stylish welcome for sweet baby Harrison.

6. A stylish welcome for sweet baby Harrison.

5. St. Louis Children's Hospital Celebration Coffee

5. St. Louis Children's Hospital Celebration Coffee

4. A Merry Little Christmas for Baby Lucy

4. A Merry Little Christmas for Baby Lucy

3. A very near and dear to my heart Farm Party

3. A very near and dear to my heart Farm Party

2. Red, White and Party Hats! Happy First Birthday, Baby Vin!

2. Red, White and Party Hats! Happy First Birthday, Baby Vin!

1. The McZimz got hitched! Woo-hoo!

1. The McZimz got hitched! Woo-hoo!

stylin' and profilin'

Did you know that most of my days are spent art directing photo shoots for Famous Footwear? I have had the pleasure of working with great brands, such as Nike, Converse, Adidas, Circus by Sam Edelman and SO many more. I do everything from wardrobe and prop shopping, model selection, location scouting, retouching coordination, and the list goes on... it keeps me very busy, but I absolutely love this part of my job! Here are a few images that I have worked on lately. 

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All photos shot by Jason Patrylo & Judd Demaline of Caleres, Inc. (AKA the best photographers around!)

my best friend's wedding.

These classic invitations with calligraphy and gold foil touches were the perfect addition to my bff's spring wedding. At the wedding itself, plenty of FUN was brought to life with custom touches everywhere you looked.

The full invitation suite.

a year in review.

2015 was a very busy year for CWD! Here are my TOP TEN fave projects of the year.  

a thoughtful thank you.

I find myself too often sending a quick “Thank You!” via text or email now days, but I LOVE a handwritten note any day of the week. Stationery is a great way to express your style! From paper texture to size or color, the possibilities are endless! I always have a few different styles on hand, which is easy to do when you’re creating so many fun things for people! 

Sometimes thank you notes can seem daunting - especially when you have stacks to tackle after a shower or party. The first thing to do is just sit down and put your pen to paper! Here are a few pointers to keep in mind:

Keep a Checklist.
Organization is always a life saver. When you receive multiple gifts due to a special life occasion, plan on keeping record. It’s beneficial to keep a notebook on hand to list the names of those that gave the gift, their address when available, the gift given and date received. If you’re SUPER organized, start yourself an excel spreadsheet. (and impress all your friends!)

Jot it down on scratch paper first. 
It happens to the best of us, you’re writing a note on your beautiful stationery and all of the sudden you misspell a word or write the wrong color of gift. I find it best to start out by creating a draft on scrap paper. This spares your stationery from scratches and mistakes, and also helps your mind begin to get in the writing mode. It’s best to ‘start writing’ to get going. Even if you feel it’s silly or the content is not flowing, just write. You are sure to come up with some sentences that you can paste together.

What to Include.
Make each thank you card personal to the guest you’re writing it to. Specific details such as descriptive colors, sounds, inside jokes or feelings will give your note a fun personal flair. Mention how much you love the gift and how you can’t wait to use it. If it’s a cocktail shaker – say how you’re excited to make your fave cosmos at your next party. When writing a note to a friend, keep it in a chatty format as if you were speaking to them. I guarantee any and all kind words will be appreciated.

When to Send.
It’s important to keep in mind timing when you’re sending out your cards.  Enjoy your honeymoon or a little breather after your party, but try to shoot for your guests receiving a thank you in the first three months after the event. I try to shoot for one, but hey, we’re all busy! Try to make it a priority  - if someone took the time to do something nice for you, quickly and simply return the favor with a kind note. Try to tackle a few notes per day as to not get overwhelmed.

Whatever the reason, it’s always a good idea to end your note in a positive, uplifting way. Being positive is contagious, whether in person or in a written note. 

local is the new black.

It is always so much fun teaming up with Local Grown Plants. We recently collaborated on their 2015 Trade Show Booth. CWD designed everything from the booth signage down to the stickers placed on the mailers. 

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wedding wording wisdom

You just got engaged and you’re ready to announce it to the world! First things first: save the dates and wedding invitations. You have to set the right mood for your big day! This should be easy, no? You get on Pinterest and look at hundreds of samples and swear to follow Emily Post and Martha Stewart’s wedding etiquette rules. This is where it may become daunting, but I say rules can always be bent! It’s good to know the traditions, but from there you can determine how to express your personal style...without being tacky!

First up: Save the Dates. These usually aren’t very complicated, as long as you list both of your names, event date, location and indicate that an official invitation is coming. The rest is totally up to you. Full names or just first names? Long winded or simple facts? City name or exact venue? Your save the dates can be as casual or formal as you want them to be! 

It’s when you get to the wedding invitations that things can become tricky! For traditional invitations, the wording is more or less fill in the blank. Here is an example:

Mr. and Mrs. Andrew Reeves
request the pleasure of your company
at the marriage of their daughter
Courtney Elizabeth
to 
Spencer Ross Toder
Saturday, the twenty fourth of October
Two thousand fifteen
at four o’clock
The Ritz Carlton Beach Club
Sarasota, Florida
with reception to follow

The invitation to attend the wedding ceremony is usually extended by the hosts—traditionally, the bride’s parents—who request either “the honor of your presence” (in a church) or “the pleasure of your company” (elsewhere, like a beach club!). If it were up to Emily Post, numbers would be spelled out and British English spellings would be used to invoke formality. 

Well, times have changed and families come in all shapes and sizes. Plus the notion of a woman’s parents giving her away may not be for everyone, right? Rather than simply doing things exactly as they’ve always been done, you are free to tweak the wedding invitation to make it completely your own. The most common change to the hosting line is reflecting that both sets of parents are hosting together:

Together with their families
Courtney Elizabeth Reeves
to 
Spencer Ross Toder
etc.

It also can reflect that the couple has chosen to host the wedding themselves:

Courtney Elizabeth Reeves
and 
Spencer Ross Toder
request the honor of your presence
at their marriage
etc.

When situations arise, such as divorced or deceased parents, deal with it through a similar change of the hosting line. Here's an example:

Courtney Elizabeth Reeves
daughter of Kim Reeves
and the late Steve Reeves
request the honor of your presence
etc.

Details cards are traditionally used when the ceremony and reception locations differ from one another. They should include the time, place and if necessary, address, of the venue and can be the place to specify attire. I like to make them double sided and include hotel and any other information that you feel the guest will need to know. 

With prices of weddings sky-rocketing over recent years, you may me cutting out the formal dinner. Clarifying that it’s a cocktail party rather than a dinner party on a details card will help guests know what to expect. If you are looking for a less traditional approach, you can use “Join us for cocktails and dancing.” This is where the wording can get fun and the options are endless! 

One last note, never list your registry information on an invitation. Those details are reserved for showers and parties leading up to the big day. You are asking people to be in your presence, not to give you presents! 

Remember to have fun with the wording of your invitations. They set the mood for your celebration and are a reflection of who you are as a couple. Cheers!

sweatcation.

Very pumped to share the branding for Sweatcation. I have had so much fun working with the founder, Lauren Ruzicka, on this project. Lauren is passionate about fitness and all things healthy living. Sweatcation is her way to share this passion by informing those who follow the blog/twitter/insta feed about what's hot in the St. Louis fitness world. 

Our branding concepts were across the board in the beginning from handwritten to clean and modern. In the end, we nailed it down to this fun and whimsical look. Lauren has been wearing a gold compass necklace over the past few years, which we used as the starting point. Check out the full site here and be sure to follow the feeds to find your next workout! 

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The full branding:

The full branding:

find me on etsy!

I recently opened a shop on Etsy and I'm loving it! Please check out my shop here. Everything is available for digital download. There might just be something to help make your next party perfect! 

Cocktails and Clowns 2015

I recently had the pleasure of working with the Young Friends of St. Louis Children's Hospital on the 2015 Cocktails and Clowns event. Here's a look at some of the items I worked on:

The invitations were printed in gold and black on a luxe cream paper, all sealed up in a gold shimmer envelope. The back of the invitation featured a map of the the best of St. Louis, which was the theme for the event. 

The invitations were printed in gold and black on a luxe cream paper, all sealed up in a gold shimmer envelope. The back of the invitation featured a map of the the best of St. Louis, which was the theme for the event. 

The second card contained the reply and sponsor information. 

The second card contained the reply and sponsor information. 

This ad was ran in Alive magazine. The event sold out so it must have done it's job!

This ad was ran in Alive magazine. The event sold out so it must have done it's job!

The event was held at the beautiful Caramel Room in the Bissinger's Chocolate Factory located in downtown St. Louis. This sign was placed in the lobby and welcomed everyone to the party.

The event was held at the beautiful Caramel Room in the Bissinger's Chocolate Factory located in downtown St. Louis. This sign was placed in the lobby and welcomed everyone to the party.

The Committee sign

The Committee sign

The main room where the band was located along with the silent auction, raffle items and food stations.

The main room where the band was located along with the silent auction, raffle items and food stations.

Gus' Pretzels, Kaldi's Coffee, Jilly's Cupcakes and Imo's Pizza were the featured food stations. My personal fave was the ice cream cone cupcakes at the Jilly's station... you had to be crazy if you didn't love them!

Gus' Pretzels, Kaldi's Coffee, Jilly's Cupcakes and Imo's Pizza were the featured food stations. My personal fave was the ice cream cone cupcakes at the Jilly's station... you had to be crazy if you didn't love them!

There were SO many great items at the Silent Auction and Raffle tables. Unfortunately I didn't win anything...maybe next year!

There were SO many great items at the Silent Auction and Raffle tables. Unfortunately I didn't win anything...maybe next year!

Raffle Tickets

Raffle Tickets

The wine pull was really popular! I loved the sign and the whole concept. Plus, I went home with a really nice bottle of wine! 

The wine pull was really popular! I loved the sign and the whole concept. Plus, I went home with a really nice bottle of wine! 

Sponsorship Sign

Sponsorship Sign

Cocktail list

Cocktail list

Walter Knoll Florist provided the amazing floral arrangements. 

Walter Knoll Florist provided the amazing floral arrangements. 

Be sure to check out #STLclowns2015 on Twitter and Instagram to see more images from the night. 

Be sure to check out #STLclowns2015 on Twitter and Instagram to see more images from the night. 

And of course I had to give myself a little shout out! A few of these signs were placed around the venue. I had so much fun working with Ashley Stokes and Kelly Glennon, the co-chairs for the event, along with Kathryn Lodes and Lauren Warner from St. Louis Children's Hospital. They made this event perfect!

And of course I had to give myself a little shout out! A few of these signs were placed around the venue. I had so much fun working with Ashley Stokes and Kelly Glennon, the co-chairs for the event, along with Kathryn Lodes and Lauren Warner from St. Louis Children's Hospital. They made this event perfect!

strong enough for a man.

When it comes to paper, the thicker the better! This stationery suite is for my very stylish friend, George. You can find him any old day dressed to the nines, complete with a pocket square....and now writing his correspondence in chic style.

The envelope liners were inspired by a tie found at Brooks Brothers. 

The envelope liners were inspired by a tie found at Brooks Brothers. 

Navy Paper Source cover stock was duplexed with a white sheet of 120# paper to make these super thick and durable. (Your friendly design tip for the day: Duplexing is the pasting of two sheets together, making one thicker sheet in the end. 120# white + 100# navy = thick!)

Navy Paper Source cover stock was duplexed with a white sheet of 120# paper to make these super thick and durable. (Your friendly design tip for the day: Duplexing is the pasting of two sheets together, making one thicker sheet in the end. 120# white + 100# navy = thick!)

cupcakes and stud muffins.

What is the perfect joint party for a sweet four year old boy and a sassy two year old girl? Most definitely a cupcake and stud muffin party! It comes complete with sprinkles!

Our Little Cupcake and Stud Muffin are ready to celebrate!

Our Little Cupcake and Stud Muffin are ready to celebrate!

Welcome signage

Welcome signage

A Happy Birthday Roy & Emma Bunting Banner

A Happy Birthday Roy & Emma Bunting Banner

Toppers for, what else, cupcakes!?

Toppers for, what else, cupcakes!?

T-shirts for the guests of honor!

T-shirts for the guests of honor!

No party is complete without a little thank you to send to family and friends. 

No party is complete without a little thank you to send to family and friends. 

oh deer.

Boy oh boy! These navy, mustard yellow and gray baby shower invitations are really unique. The inspiration came from the nursery and I couldn't be happier with the way they turned out. 

The long, rectangle shape of the invitation will make these guys stand out in the mail! The Paper Source open ended envelopes gave them a very contemporary feel. 

The long, rectangle shape of the invitation will make these guys stand out in the mail! The Paper Source open ended envelopes gave them a very contemporary feel. 

Advice cards for the mom-to-be. 

Advice cards for the mom-to-be. 

All of the items had a different colored ikat backing. 

All of the items had a different colored ikat backing. 

a sweet southern shindig.

I recently had the joy of teaming up with my fave hostess with the mostess, Kim Mower. The soon to be mother of three and I have been planning parties together since the dark ages (aka before Pinterest and Etsy). We recently joined forces again to plan her one year old son's first birthday party. The theme: a sweet southern shindig - where you dress in the latest Vineyard Vines ensemble and eat fried chicken too.

The invites played a BIG part in the event. They were a jumbo ONE in an oversized envelope, complete with monogrammed envelope liners. 

The invites played a BIG part in the event. They were a jumbo ONE in an oversized envelope, complete with monogrammed envelope liners. 

The jumbo one motif played throughout the party and welcomed everyone to Mower Manor.

The jumbo one motif played throughout the party and welcomed everyone to Mower Manor.

The place settings were decked out with custom plates, napkin wraps, monogrammed cups and oh-so-cute wooden utensils. 

The place settings were decked out with custom plates, napkin wraps, monogrammed cups and oh-so-cute wooden utensils. 

I don't know what it is about wooden utensils but they really up the ante of a party!

I don't know what it is about wooden utensils but they really up the ante of a party!

The cutest monogrammed cake was complete with a personalized cake banner. 

The cutest monogrammed cake was complete with a personalized cake banner. 

The "Happy Birthday Reid" Bunting hung above the dining area. I'm sure it made the fried chicken taste that much better!

The "Happy Birthday Reid" Bunting hung above the dining area. I'm sure it made the fried chicken taste that much better!

No party is complete without a custom poster or two!

No party is complete without a custom poster or two!

The cake backdrop and photo-op. 

The cake backdrop and photo-op. 

Reid gave everything a huge round of applause! 

Reid gave everything a huge round of applause! 

And of course a southern gentleman would never forget his manners. The thank you's rounded out the event. 

And of course a southern gentleman would never forget his manners. The thank you's rounded out the event.