Art directing photoshoots has become a HUGE part of my day to day life. Here’s a few samples of what we’ve been rocking lately!
My oh-so-stylish grandma just turned 80 and we threw her a lavish luau!
I LOVE everything about this wedding. I know the bride, Ashley, from working out at the same gym. We became fast friends when we started working on events for St. Louis Children's Hospital together. When she asked me to design her wedding stationery last year, I knew I had to because she does life to perfection. No detail is missed and her taste is impeccable. Proof in the photos below!
I had a ball designing everything from the invitations to the menus to the final thank you cards. This truly was a dream wedding and I couldn't be more happy for Joe & Ashley.
Not that I need to point this out, but aren't the flowers to die for!? They were designed by my second cousin, Alaina, of Accent Floral Design. Small world, right?
The AMAZING Photography by: Susie Vreeland Photography
See more photos here.
Location: Oak Knoll Park. ceremony and St. Louis Community Foundation, reception
Catering: Butler’s Pantry
Event Coordination: Kristin Ashley Events
Flowers: Accents Floral Design
Calligraphy: Caraway Calligraphy
Letterpress Printing: Ollie Ollie Press
Music: Acoustik Element, ceremony; DJ Chris Brown through Contemporary Productions, reception
Rentals: Weinhardt Party Rentals, ceremony chairs; Premier Rentals, reception chairs; La Tavola, linens; Traube Tent, tent
Lighting and Fabric Draping: Exclusive Events
Cake: Sugaree Baking Company
Ice Cream: Clementine’s Creamery
Bride’s Gown: Claire Pettibone from Fleur De Lis Bridal Boutique
Hair and Makeup: Blown Away Blow Dry Bar
Groom’s Tuxedo: Tom James Company
Rings: Genovese Jewelers
My good friend, Michelle, and I took a class at Perennial Community Workshop here in STL a few weeks ago. They offer educational programming in turning trash in to amazing items and teach the community to do the same! If you're like me, you save things for those "some day" moments. Well with Perennial you can repurpose those old clothes and wood scraps into something useful! We took a Wine Bottle Reuse Class hoping that we could turn a drinking habit into art.
Overall, it was a fun class but I doubt we'll become regular bottle poppers any time soon. I do, however, highly recommend Perennial or taking ANY local arts class. It was a lot of fun and I definitely learned something new!
Be sure to check them out here.
My new homepage images are up and I couldn't be more excited! A few weeks ago, I had the pleasure of shooting a selection of my work with the very talented photographer, Jason Patrylo. I usually work with him on footwear photoshoots, so switching it up to stationery was a nice change of pace. Here's a little look at the behind the scenes action:
My first stop was loading up on props at Target, of course. Anything and everything glittery, gold and bright made it in to my cart.
My favorite part about a photoshoot is playing with the accessories! I could experiment all day with tchotchke additions, but I tried to keep it pretty minimal. Jason did an awesome job with lighting, color correction and all the little extras that make an eye-catching photo.
After a little retouching action, I walked away with six fun photos that I am very proud of. Looking forward to more like this in the future!
Looking back at 2016, I am filled with excitement! I was able to own a home for over a year now and not burn it down. I've seen more shoes than most girls could dream (oh hey day job). I still have the world's cutest puggle AND I've gotten to work on some really cool projects! Here's a run down of some of my favorite projects from 2016. I'm looking forward to what 2017 will bring!
Did you know that most of my days are spent art directing photo shoots for Famous Footwear? I have had the pleasure of working with great brands, such as Nike, Converse, Adidas, Circus by Sam Edelman and SO many more. I do everything from wardrobe and prop shopping, model selection, location scouting, retouching coordination, and the list goes on... it keeps me very busy, but I absolutely love this part of my job! Here are a few images that I have worked on lately.
All photos shot by Jason Patrylo & Judd Demaline of Caleres, Inc. (AKA the best photographers around!)
These classic invitations with calligraphy and gold foil touches were the perfect addition to my bff's spring wedding. At the wedding itself, plenty of FUN was brought to life with custom touches everywhere you looked.
2015 was a very busy year for CWD! Here are my TOP TEN fave projects of the year.
Here are a few shots from Courtney & Spencer's seaside nuptial invitation suite.
I find myself too often sending a quick “Thank You!” via text or email now days, but I LOVE a handwritten note any day of the week. Stationery is a great way to express your style! From paper texture to size or color, the possibilities are endless! I always have a few different styles on hand, which is easy to do when you’re creating so many fun things for people!
Sometimes thank you notes can seem daunting - especially when you have stacks to tackle after a shower or party. The first thing to do is just sit down and put your pen to paper! Here are a few pointers to keep in mind:
Keep a Checklist.
Organization is always a life saver. When you receive multiple gifts due to a special life occasion, plan on keeping record. It’s beneficial to keep a notebook on hand to list the names of those that gave the gift, their address when available, the gift given and date received. If you’re SUPER organized, start yourself an excel spreadsheet. (and impress all your friends!)
Jot it down on scratch paper first.
It happens to the best of us, you’re writing a note on your beautiful stationery and all of the sudden you misspell a word or write the wrong color of gift. I find it best to start out by creating a draft on scrap paper. This spares your stationery from scratches and mistakes, and also helps your mind begin to get in the writing mode. It’s best to ‘start writing’ to get going. Even if you feel it’s silly or the content is not flowing, just write. You are sure to come up with some sentences that you can paste together.
What to Include.
Make each thank you card personal to the guest you’re writing it to. Specific details such as descriptive colors, sounds, inside jokes or feelings will give your note a fun personal flair. Mention how much you love the gift and how you can’t wait to use it. If it’s a cocktail shaker – say how you’re excited to make your fave cosmos at your next party. When writing a note to a friend, keep it in a chatty format as if you were speaking to them. I guarantee any and all kind words will be appreciated.
When to Send.
It’s important to keep in mind timing when you’re sending out your cards. Enjoy your honeymoon or a little breather after your party, but try to shoot for your guests receiving a thank you in the first three months after the event. I try to shoot for one, but hey, we’re all busy! Try to make it a priority - if someone took the time to do something nice for you, quickly and simply return the favor with a kind note. Try to tackle a few notes per day as to not get overwhelmed.
Whatever the reason, it’s always a good idea to end your note in a positive, uplifting way. Being positive is contagious, whether in person or in a written note.
It is always so much fun teaming up with Local Grown Plants. We recently collaborated on their 2015 Trade Show Booth. CWD designed everything from the booth signage down to the stickers placed on the mailers.
You just got engaged and you’re ready to announce it to the world! First things first: save the dates and wedding invitations. You have to set the right mood for your big day! This should be easy, no? You get on Pinterest and look at hundreds of samples and swear to follow Emily Post and Martha Stewart’s wedding etiquette rules. This is where it may become daunting, but I say rules can always be bent! It’s good to know the traditions, but from there you can determine how to express your personal style...without being tacky!
First up: Save the Dates. These usually aren’t very complicated, as long as you list both of your names, event date, location and indicate that an official invitation is coming. The rest is totally up to you. Full names or just first names? Long winded or simple facts? City name or exact venue? Your save the dates can be as casual or formal as you want them to be!
It’s when you get to the wedding invitations that things can become tricky! For traditional invitations, the wording is more or less fill in the blank. Here is an example:
Mr. and Mrs. Andrew Reeves
request the pleasure of your company
at the marriage of their daughter
Spencer Ross Toder
Saturday, the twenty fourth of October
Two thousand fifteen
at four o’clock
The Ritz Carlton Beach Club
with reception to follow
The invitation to attend the wedding ceremony is usually extended by the hosts—traditionally, the bride’s parents—who request either “the honor of your presence” (in a church) or “the pleasure of your company” (elsewhere, like a beach club!). If it were up to Emily Post, numbers would be spelled out and British English spellings would be used to invoke formality.
Well, times have changed and families come in all shapes and sizes. Plus the notion of a woman’s parents giving her away may not be for everyone, right? Rather than simply doing things exactly as they’ve always been done, you are free to tweak the wedding invitation to make it completely your own. The most common change to the hosting line is reflecting that both sets of parents are hosting together:
Together with their families
Courtney Elizabeth Reeves
Spencer Ross Toder
It also can reflect that the couple has chosen to host the wedding themselves:
Courtney Elizabeth Reeves
Spencer Ross Toder
request the honor of your presence
at their marriage
When situations arise, such as divorced or deceased parents, deal with it through a similar change of the hosting line. Here's an example:
Courtney Elizabeth Reeves
daughter of Kim Reeves
and the late Steve Reeves
request the honor of your presence
Details cards are traditionally used when the ceremony and reception locations differ from one another. They should include the time, place and if necessary, address, of the venue and can be the place to specify attire. I like to make them double sided and include hotel and any other information that you feel the guest will need to know.
With prices of weddings sky-rocketing over recent years, you may me cutting out the formal dinner. Clarifying that it’s a cocktail party rather than a dinner party on a details card will help guests know what to expect. If you are looking for a less traditional approach, you can use “Join us for cocktails and dancing.” This is where the wording can get fun and the options are endless!
One last note, never list your registry information on an invitation. Those details are reserved for showers and parties leading up to the big day. You are asking people to be in your presence, not to give you presents!
Remember to have fun with the wording of your invitations. They set the mood for your celebration and are a reflection of who you are as a couple. Cheers!
Very pumped to share the branding for Sweatcation. I have had so much fun working with the founder, Lauren Ruzicka, on this project. Lauren is passionate about fitness and all things healthy living. Sweatcation is her way to share this passion by informing those who follow the blog/twitter/insta feed about what's hot in the St. Louis fitness world.
Our branding concepts were across the board in the beginning from handwritten to clean and modern. In the end, we nailed it down to this fun and whimsical look. Lauren has been wearing a gold compass necklace over the past few years, which we used as the starting point. Check out the full site here and be sure to follow the feeds to find your next workout!
I recently had the pleasure of working with the Young Friends of St. Louis Children's Hospital on the 2015 Cocktails and Clowns event. Here's a look at some of the items I worked on:
When it comes to paper, the thicker the better! This stationery suite is for my very stylish friend, George. You can find him any old day dressed to the nines, complete with a pocket square....and now writing his correspondence in chic style.